Hi!
I’m a Senior User Experience Designer Lead with 10 years of experience crafting intuitive, data-driven digital experiences for complex enterprise systems across healthcare, insurance, and retail. I thrive at the intersection of strategy, design systems, and human-centered innovation—transforming legacy workflows into streamlined, accessible, and engaging solutions.
My work spans from modernizing transactional systems, such as digital claims submissions and AI-powered search experiences for MyBlue eServices, to designing scalable design systems and reporting dashboards that empower business teams with clarity and insight. At Best Buy, I helped deliver enterprise ad products and backroom applications, aligning UX design with operational efficiency and measurable business growth.
I’m known for bridging design and strategy—collaborating with Product, Engineering, Compliance, and Accessibility teams to ensure every design is not only usable and compliant but purposeful, scalable, and built for impact. Whether leading design modernization efforts, mentoring UX teams, or validating design system components, I focus on creating experiences that are both human and high-performing.
At my core, I believe design has the power to turn complexity into clarity—and that every interaction is an opportunity to make life easier, smarter, and more connected.
My work spans from modernizing transactional systems, such as digital claims submissions and AI-powered search experiences for MyBlue eServices, to designing scalable design systems and reporting dashboards that empower business teams with clarity and insight. At Best Buy, I helped deliver enterprise ad products and backroom applications, aligning UX design with operational efficiency and measurable business growth.
I’m known for bridging design and strategy—collaborating with Product, Engineering, Compliance, and Accessibility teams to ensure every design is not only usable and compliant but purposeful, scalable, and built for impact. Whether leading design modernization efforts, mentoring UX teams, or validating design system components, I focus on creating experiences that are both human and high-performing.
At my core, I believe design has the power to turn complexity into clarity—and that every interaction is an opportunity to make life easier, smarter, and more connected.
Skill Sets & Technologies
User Experience - Site Maps, Wireframes, Prototyping, User Research, Usability Testing, A/B Testing, Use Cases, User Stories, Content Analysis, Content Inventory, Competitive Analysis, Comparative Analysis, Interaction Design, Information Architecture, Creative Briefs, Persona Development, Customer/User Journey Maps
User Experience - Site Maps, Wireframes, Prototyping, User Research, Usability Testing, A/B Testing, Use Cases, User Stories, Content Analysis, Content Inventory, Competitive Analysis, Comparative Analysis, Interaction Design, Information Architecture, Creative Briefs, Persona Development, Customer/User Journey Maps
Technical - HTML/CSS/jQuery, JavaScript, Prototyping (Figma, Adobe XD, Sketch, InVision), Photoshop, Illustrator, Animate, Dreamweaver
Career: User Experience
Experience Design Lead | Care First, Blue Cross, Blue Shield
November 2022 to December 2025
Lead and direct UX strategy, collaborating closely with Product Management, End Users, Business Stakeholders, and Engineering teams to ensure a shared vision of the intended user experience. Crafted scalable design solutions for Blue Web and eServices products. Collaborated with fellow experience designers to enhance design systems, promoting visual consistency across products and features, and integrated accessibility best practices for compliance across products and platforms.
Experience Design Lead | Care First, Blue Cross, Blue Shield
November 2022 to December 2025
Lead and direct UX strategy, collaborating closely with Product Management, End Users, Business Stakeholders, and Engineering teams to ensure a shared vision of the intended user experience. Crafted scalable design solutions for Blue Web and eServices products. Collaborated with fellow experience designers to enhance design systems, promoting visual consistency across products and features, and integrated accessibility best practices for compliance across products and platforms.
Digital Product Designer | Best Buy
January 2022 to November 2022
Responsible for creating prototypes, journey maps, and wireframes to depict interaction solutions that are in line with business and technical requirements. Designed for Backroom application products, such as Best Buy Lockers, Carrier Pickup, Shipments to Pack, Items to Pick, and Stage, by considering both employee and customer experiences. Worked with product owners to assist in story writing, translating business requirements, OKRs, and strategy documents into simple, concise, and compelling solutions. Proficient in designing for touch devices.
January 2022 to November 2022
Responsible for creating prototypes, journey maps, and wireframes to depict interaction solutions that are in line with business and technical requirements. Designed for Backroom application products, such as Best Buy Lockers, Carrier Pickup, Shipments to Pack, Items to Pick, and Stage, by considering both employee and customer experiences. Worked with product owners to assist in story writing, translating business requirements, OKRs, and strategy documents into simple, concise, and compelling solutions. Proficient in designing for touch devices.
Sr. User Experience Designer | UnitedHealthcare
June 2015 to January 2022
Conceptualized and deployed engaging mobile applications to empower 4,000 sales executives across diverse lines of business. Took a lead role in crafting the complete user experience and interface design for training and performance support mobile apps. Developed daily working prototypes utilizing tools like Sketch, InVision, and Adobe XD. Collaborated closely with application developers to define the optimal look, feel, and functionality of the user flow, as well as co-created test plans and aligned with business objectives. Additionally, worked with business owners to establish and articulate objectives, subsequently presenting them to the leadership.
June 2015 to January 2022
Conceptualized and deployed engaging mobile applications to empower 4,000 sales executives across diverse lines of business. Took a lead role in crafting the complete user experience and interface design for training and performance support mobile apps. Developed daily working prototypes utilizing tools like Sketch, InVision, and Adobe XD. Collaborated closely with application developers to define the optimal look, feel, and functionality of the user flow, as well as co-created test plans and aligned with business objectives. Additionally, worked with business owners to establish and articulate objectives, subsequently presenting them to the leadership.
Career: Graphic & Web Design
Web & Graphic Designer/Developer Consultant | UnitedHealthcare
July 2009 to June 2015
Established a user experience process for Training & Development websites, web applications, and mobile projects. Services for clients covered the user experience and creative design process, including user research, personas, usability tests, wireframes, site maps, and visual design.
Web & Graphic Designer/Developer Consultant | UnitedHealthcare
July 2009 to June 2015
Established a user experience process for Training & Development websites, web applications, and mobile projects. Services for clients covered the user experience and creative design process, including user research, personas, usability tests, wireframes, site maps, and visual design.
Sr. eLearning Designer/Developer | UnitedHealthcare
February 2007 to July 2009
Worked with Instructional Designers to develop highly interactive online learning environments for UnitedHealthcare employees. Spearheaded an initiative to incorporate best practices in creating courses to improve efficiency over the company’s network. This included a study on bandwidth requirements and overall graphic, audio, and video optimization.
February 2007 to July 2009
Worked with Instructional Designers to develop highly interactive online learning environments for UnitedHealthcare employees. Spearheaded an initiative to incorporate best practices in creating courses to improve efficiency over the company’s network. This included a study on bandwidth requirements and overall graphic, audio, and video optimization.
Web Designer/Developer | Internet Broadcasting Systems
August 2006 to February 2007
Worked closely with National Sales Producers on national ad campaigns for clients such as Crestor, Experian, eHarmony, and Move.com. Part of my technical role was to convert the creative design to functional working contests, sign-up offers, and other interactive media for broadcast companies such as Hearst Publications, Meredith Corporation, NBC, and Cox.
August 2006 to February 2007
Worked closely with National Sales Producers on national ad campaigns for clients such as Crestor, Experian, eHarmony, and Move.com. Part of my technical role was to convert the creative design to functional working contests, sign-up offers, and other interactive media for broadcast companies such as Hearst Publications, Meredith Corporation, NBC, and Cox.
Web Designer/Developer | Digital River
May 2005 to August 2006
Worked within Digital River’s proprietary content management platforms to create and integrate front-end design along with functionality to e-commerce websites and shopping carts. Developed style guides for digital use using the existing brand look and feel or created an entirely new design system to visually display how shopping carts and checkout flows would look in Digital River’s e-commerce platforms. Worked with Quality Assurance Testing on all projects to ensure proper usability and assisted with A/B testing, which increased lead conversion and online sales. Other testing led to increases in subscription-based sites—integrated new content for new client startups and updated content on existing client websites. Client websites included: Symantec (SYMC), McAfee (MFE), Borland (BORL), Nuance (NUAN), formerly Scansoft, 3M (MMM), Systran, Barebones Software, Avery (AVY), Computer Associates (CA), Farstone Technologies, Andromeda Software, and Canon (CAJ).
May 2005 to August 2006
Worked within Digital River’s proprietary content management platforms to create and integrate front-end design along with functionality to e-commerce websites and shopping carts. Developed style guides for digital use using the existing brand look and feel or created an entirely new design system to visually display how shopping carts and checkout flows would look in Digital River’s e-commerce platforms. Worked with Quality Assurance Testing on all projects to ensure proper usability and assisted with A/B testing, which increased lead conversion and online sales. Other testing led to increases in subscription-based sites—integrated new content for new client startups and updated content on existing client websites. Client websites included: Symantec (SYMC), McAfee (MFE), Borland (BORL), Nuance (NUAN), formerly Scansoft, 3M (MMM), Systran, Barebones Software, Avery (AVY), Computer Associates (CA), Farstone Technologies, Andromeda Software, and Canon (CAJ).
Web/Graphic Designer | The Creative Group
February 2002 to May 2005
Worked in multiple agencies and creative departments on various web and graphic design projects.
Spyglass Creative
Sam Goody, Musicland Group
Target Corporation
DKY, Inc.
The National Marrow Donor Program
February 2002 to May 2005
Worked in multiple agencies and creative departments on various web and graphic design projects.
Spyglass Creative
Sam Goody, Musicland Group
Target Corporation
DKY, Inc.
The National Marrow Donor Program
Volunteer Projects, Former Clients & Companies
Redesign Inc. (Volunteer Web Design), UnitedHealthcare Children’s Foundation (Volunteer Web/Graphic Design), Delta, Target, Project Hero/Ride 2 Recovery (Veterans Organization), Riley Hayes Advertising, Spyglass Creative, Tradition Mortgage, Robinson & Robinson Executive Search, More Sports Broadcast Network, The Fit Lab, No One Left Behind (Veterans Organization), Go Girl, Stier Law
Redesign Inc. (Volunteer Web Design), UnitedHealthcare Children’s Foundation (Volunteer Web/Graphic Design), Delta, Target, Project Hero/Ride 2 Recovery (Veterans Organization), Riley Hayes Advertising, Spyglass Creative, Tradition Mortgage, Robinson & Robinson Executive Search, More Sports Broadcast Network, The Fit Lab, No One Left Behind (Veterans Organization), Go Girl, Stier Law
Education
Michigan State University – East Lansing, MI — Bachelor of Arts in the Department of Advertising in the College of Communication Arts and Sciences with additional coursework in Business.
Michigan State University – East Lansing, MI — Bachelor of Arts in the Department of Advertising in the College of Communication Arts and Sciences with additional coursework in Business.
Minnesota School of Computer Imaging (MSCI) - Richfield, MN — Associate Degree of Applied Science in Computer Graphics and Multimedia with an emphasis in Web Design.
References
Available on request
Available on request